https://github.com/open-telemetry/opentelemetry-go-contrib/tree/main/instrumentation/github.com/labstack/echo/otelecho/example こちらを参考にすすめる

// Copyright The OpenTelemetry Authors
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
 
package main
 
import (
	"context"
	"log"
	"net/http"
 
	"github.com/labstack/echo/v4"
 
	"go.opentelemetry.io/contrib/instrumentation/github.com/labstack/echo/otelecho"
	"go.opentelemetry.io/otel"
	"go.opentelemetry.io/otel/attribute"
	stdout "go.opentelemetry.io/otel/exporters/stdout/stdouttrace"
	"go.opentelemetry.io/otel/propagation"
	sdktrace "go.opentelemetry.io/otel/sdk/trace"
	oteltrace "go.opentelemetry.io/otel/trace"
)
 
var tracer = otel.Tracer("echo-server")
 
func main() {
	tp, err := initTracer()
	if err != nil {
		log.Fatal(err)
	}
	defer func() {
		if err := tp.Shutdown(context.Background()); err != nil {
			log.Printf("Error shutting down tracer provider: %v", err)
		}
	}()
	r := echo.New()
	r.Use(otelecho.Middleware("my-server"))
 
	r.GET("/users/:id", func(c echo.Context) error {
		id := c.Param("id")
		name := getUser(c.Request().Context(), id)
		return c.JSON(http.StatusOK, struct {
			ID   string
			Name string
		}{
			ID:   id,
			Name: name,
		})
	})
	_ = r.Start(":8080")
}
 
func initTracer() (*sdktrace.TracerProvider, error) {
	exporter, err := stdout.New(stdout.WithPrettyPrint())
	if err != nil {
		return nil, err
	}
	tp := sdktrace.NewTracerProvider(
		sdktrace.WithSampler(sdktrace.AlwaysSample()),
		sdktrace.WithBatcher(exporter),
	)
	otel.SetTracerProvider(tp)
	otel.SetTextMapPropagator(propagation.NewCompositeTextMapPropagator(propagation.TraceContext{}, propagation.Baggage{}))
	return tp, nil
}
 
func getUser(ctx context.Context, id string) string {
	_, span := tracer.Start(ctx, "getUser", oteltrace.WithAttributes(attribute.String("id", id)))
	defer span.End()
	if id == "123" {
		return "otelecho tester"
	}
	return "unknown"
}

OpenTelemetry CollectorとJeagerでテレメトリを収集・可視化してみる でcollector, jeagerを立てて可視化する